What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan πŸ‘‹. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.

Latest Episodes

On Marketing #69: Stephanie Yoder

Meet Stephanie Yoder πŸ‘‹If you want to master content, you need to listen to herShe spent a decade as a travel writer, then jumped into content marketing and is now the ...

On Marketing #68: Ghalib Hassam

Meet Ghalib Hassam πŸ‘‹If you want to master founder-led marketing on LinkedIn, he’s your guyAn engineer with a Master of Science turned marketer/entrepreneurHe has some ...

On Marketing #67: Matthew Rawle

That's Matthew Rawle πŸ‘‹An owned media channel consultantWho knows his stuff when it comes to content, owned media, and socialHe shares some contrarian takes that I coul...

Friends of On Marketing #11: Hiba Amin

πŸ“Ί Click to watch on YouTubeπŸ“Ή Recorded on April 18th, 2025As the first installment of Friends of On Marketing comes to an endI want to touch on something:Not all past g...

On Marketing #66: Fergus Dyer-Smith

Meet Fergus Dyer-Smith πŸ‘‹A true expert in AI and how to apply it to our workHe's one of the few voices I listen to in the AI spaceHe's currently the Founder and CEO of ...

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