What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.

Latest Episodes

On Marketing #64: Shannon (Sweeny) Curran

📺 Click to watch on YouTube📹 Recorded on February 20th, 2025Meet Shannon (Sweeny) Curran 👋A fractional CMO and advisorWith a killer track record in marketing, brand, a...

Friends of On Marketing #9: Matt Froehlich

📺 Click to watch on YouTube📹 Recorded on February 14th, 2025The only reasonable excuse for (almost) releasing this late:  Being a dad  Which is meta, as this episode i...

On Marketing #63: Lashay Lewis

📺 Click to watch on YouTube📹 Recorded on February 17th, 2025Meet Lashay Lewis 👋Queen of BOFU (bottom of the funnel) contentShe spent a decade as an in-house content st...

Friends of On Marketing #8: Diandra Escobar

📺 Click to watch on YouTube📹 Recorded on February 14th, 2025From SEO ranches to getting fired by a friend to then building a 6-figure agencyDiandra tells it all in thi...

Book Review #1: Permission Marketing by Seth Godin (1999)

📺 Click to watch on YouTube📹 Recorded on February 12th, 2025What can we learn from a 1999 marketing book?Surprisingly, a lotEspecially when it’s Seth Godin’s Permissio...

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