What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan ๐Ÿ‘‹. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.

Latest Episodes

On Marketing #71: Yune Wen Chia

๐Ÿ“บ Click to watch on YouTubeย ๐Ÿ“น Recorded on July 11th, 2025.Meet Yune Wen Chia ๐Ÿ‘‹If you want to understand marketing better, he's your guyWhile only having 7 years of mar...

On Marketing #70: Christine Bekyir

Meet Christine Bekyir ๐Ÿ‘‹And to be honest, this episode shouldn't beI connected with Christine on LinkedIn and then met her for coffeeAfter chatting, I realized she knew...

On Marketing #69: Stephanie Yoder

Meet Stephanie Yoder ๐Ÿ‘‹If you want to master content, you need to listen to herShe spent a decade as a travel writer, then jumped into content marketing and is now the ...

On Marketing #68: Ghalib Hassam

Meet Ghalib Hassam ๐Ÿ‘‹If you want to master founder-led marketing on LinkedIn, heโ€™s your guyAn engineer with a Master of Science turned marketer/entrepreneurHe has some ...

On Marketing #67: Matthew Rawle

That's Matthew Rawle ๐Ÿ‘‹An owned media channel consultantWho knows his stuff when it comes to content, owned media, and socialHe shares some contrarian takes that I coul...

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