All Episodes
Displaying episodes 1 - 30 of 38 in total
S2E12: (Interlude) On AI Featuring Jordan Ogren
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/MaC4bFpTmjMIt's 2050.The way we're doing marketing (and man...
S2E11: Podcasts + Storytelling Featuring Timber Smith & Andy Anaam
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/bsOO0h6RInMThe best marketing creates positive change.When ...
S2E10: Positioning + Messaging + Context Featuring Anthony Pierri
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/sud3-gRc7FsFrom Pastor to Product Marketing Guru, Anthony k...
S2E9: Content + Community Building + Demand Gen Featuring Bolaji Oyejide
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/N2Y2laRXj7MBolaji is a genius at content creation.He's a sh...
S2E8: Content + Brand + SEO Featuring Trish Seidel
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/PwOV9G7nbiQTrish Seidel is a self-proclaimed marketing big ...
S2E7: Low-Fi Content Featuring Jordan Ogren
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/vnzUZtGDA98We have a misconception about content.We also ha...
S2E6: Content + Brand + AI Featuring Timothy Wier
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/bTtRLLa4jqsTimothy has a rich background in content creatio...
S2E5: Demand Gen + Paid Ads + Organic Content Featuring Jasmin Nakamichi
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/s7hvPwAyzZEJasmin Nakamichi is a B2B marketing wizard.Her e...
S2E4: On Macro/Micro Content Featuring Jordan Ogren
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/73CFOToRE-UIn this episode, I discuss why most content mark...
S2E3: SEO + AI + Revenue-driven Featuring Tom Winter
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/biQ7xZioaPMWhat do AI and SEO have in common? A lot.Tom Win...
S2E2: SEO + Websites + Content Featuring Thomas Ciampa
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/zqDZJOxUghQDo you think SEO is dead?If so, you're wrong. Wh...
S2E1: What the Hell is Going On Here Featuring me (Jordan)
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube π https://youtu.be/es1k-h_l0MwIn this episode, I share the origin story of the...
#26 Kyle Lacy: CMO @ Jellyfish
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //This isn't Kyle's first rodeo.He knows his stuff and has a track record to back it up. He's also an...
#25 Mark Huber: VP of Marketing @ UserEvidence
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //Selling vs. educating.Β Unlike science vs. religion, they rarely exist together.Salesy content stand...
#24 Marcella Chamorro: Founder & Coach @ MARCHA
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //Wish you could shift from traditional marketing to a customer-centric approach?Marcella Chamorro ex...
#23 Sam Kuehnle: VP of Marketing @ Loxo
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //What does it look like to go from lead to demand generation?Sam Kuehnle shares that it's a short- t...
#22 Hiba Amin: Head of Content @ Copy.ai
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //"I'm a no BS marketer."Hiba wasn't lying. She cuts through with honesty and critical thinking.That'...
#21 Nick Bennett: Co-Founder of ClubPF
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //I know nothing about field marketing.Β And as I've talked to great marketers, most of them seem to g...
#20 Brooklin Nash: Co-Founder @ Beam Content
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //We're in a collective content overload. (I'm partly the reason)And with that much content, getting ...
#19 Sara Pion: Head of Web Experience @ Dandy
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //The best marketers think differently.Β They root themselves in the basics (first principles) and ite...
#18 Justin Simon: Content Strategy Consultant @ Justin Simon Consulting
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //We've believed a lie for too long:Great marketing is about creating more. It's actually about getti...
#17 Dan Knowlton: Co-Founder & CMO @ Knowlton
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //Most advertising (and marketing) is not "great."Most of it's annoying.Most of it's repetitive.Only ...
#16 Jordan Crawford: Founder @ Blueprint
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //Marketers need sales.Β Β We also need to listen to them. While I would say Jordan has a high marketin...
#15 Myles Madden: Sr. Manager, Demand Generation at Observe.A
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //Demand Generation is all the hype. But what is it?Is it the same as lead gen? How's it different?*M...
#14 Bridget Poetker: Director of Growth @ Loop & Tie
// WATCH //βΆοΈ Watch this episode on YouTube// EPISODE DESCRIPTION //From G2 to Loop & Tie, Bridget's been around the (saas) block.Β She shares her experiences in the sa...
#13 Cullin McGrath: COO @ Pneuma
Everyone does marketing (to a degree). And ironically, those outside of marketing sometimes have non-obvious insights on how to do it better. That's why I'm jacked ...
#12 Vince Chan: Marketing Specialist @ Gong
In this casual conversation, Vince covers the importance of: β Saying yes to *every opportunity β Never stop learning β Keep dancing
#11 David Riggs: Founder @ Pneuma Media
SEO is a nonnegotiable for marketing. The question isn't yay or nay. It's how much and how quickly you want to invest.
#10 Diego Pineda: Founder & Chief Writing Officer @ Thought Leadership Marketing
Don't just be better than the competition. Be the only ONE. That's what Diego Pineda helps solopreneurs do. He achieves this by guiding them to publish books and be...
#09 Adam Shaw: Head of Demand Generation @ WeSpire [Demand Gen]
In this week's podcast, I talk to Adam Shaw about Marketing and Demand Generation.
