On Growth #2: Inês Barros
Meet Inês 👋
She's the Head of B2B Growth at Sword Health
She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?
I believe the best future marketers will have a deep expertise in growth
(even though Davide said he never hires marketers for growth roles on our last episode 😅)
That's why I was excited to chat to her, and in the end, I found a damn good human.
In the episode, she shares:
- Why growth's job is to transfer enthusiasm
- Sword's recent campaign that did that
- And why the goal of life is to help others
I hope you enjoy the episode :)
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📺 Click to watch on YouTube
📹 Recorded on February 10th, 2026
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
