What is marketing?

Ever had that thought? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan πŸ‘‹. I'm from Wisconsin, and I'm on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!

Latest Episodes

Personal branding without being performative (Meetup #1)

After giving (or interviewing) 250+ in-person/virtual talks, I still cringe when I rewatch myself. This June's Expert talk I gave was no different. The amount of "so'...

Aleesha Shakeel (On Marketing #80)

Meet Aleesha πŸ‘‹ She's a Fractional Creative Manager and Brand Strategist, helping build cohesive, high-end brands that support growth, instead of lagging behind it.Β  I ...

Christine Orchard (On Marketing #79)

Meet Christine πŸ‘‹ She's the founder and chief strategist at Orchard Strategyβ€”a boutique content marketing agency that helps founders attract clients on LinkedIn without...

Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman

What if almost everything you were told about marketing was...false. Bob believes that And he doesn't just point out why it's wrong. He provides better ways forward....

On Growth #3: Natalie Marcotullio

Meet Natalie πŸ‘‹ She's the Head of Growth and Product Marketing at Navattic. She brings fresh eyes to the growth function with just under a decade of experience, spannin...

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