What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles.
The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.
I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?
This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.
I hope you join me on this journey!
Recommended Episode
On Marketing #60: Predictions + Reflections
Watch this episode on YouTube 👉 https://youtu.be/v3TcyBN673gA special On Marketing episode with only ME!In this episode, I share:- 7 marketing predictions for 2025- 5 ...
Latest Episodes
Christine Orchard (On Marketing #79)
Meet Christine 👋She's the founder and chief strategist at Orchard Strategy—a boutique content marketing agency that helps founders attract clients on LinkedIn without ...
Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman
What if almost everything you were told about marketing was...false.Bob believes thatAnd he doesn't just point out why it's wrong. He provides better ways forward.This...
On Growth #3: Natalie Marcotullio
Meet Natalie 👋She's the Head of Growth and Product Marketing at Navattic.She brings fresh eyes to the growth function with just under a decade of experience, spanning ...
On Marketing #78: Lee Densmer
Meet Lee 👋She is a content strategist and content operations expert who's ran her business for the last three years.She has over 25 years of business experience, with ...
On Growth #2: Inês Barros
Meet Inês 👋She's the Head of B2B Growth at Sword HealthShe's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?I ...
