What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!

Latest Episodes

On Growth #3: Natalie Marcotullio

Meet Natalie 👋She's the Head of Growth and Product Marketing at Navattic.She brings fresh eyes to the growth function with just under a decade of experience, spanning ...

On Marketing #78: Lee Densmer

Meet Lee 👋She is a content strategist and content operations expert who's ran her business for the last three years.She has over 25 years of business experience, with ...

On Growth #2: Inês Barros

Meet Inês 👋She's the Head of B2B Growth at Sword HealthShe's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?I ...

On Marketing #77: Devin Bramhall

Meet Devin 👋She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer. Devin understands marketing from every angle (as a CEO,...

On Marketing #76: Shivani Persad

Meet Shivani 👋She's an Events & Brand Marketing Manager @ Gymdesk Shivani spent a decade as a full-time fashion model before moving into journalism and then content an...

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