What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan ๐Ÿ‘‹. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.

Latest Episodes

On Marketing #67: Matthew Rawle

That's Matthew Rawle ๐Ÿ‘‹An owned media channel consultantWho knows his stuff when it comes to content, owned media, and socialHe shares some contrarian takes that I coul...

Friends of On Marketing #11: Hiba Amin

๐Ÿ“บ Click to watch on YouTube๐Ÿ“น Recorded on April 18th, 2025As the first installment of Friends of On Marketing comes to an endI want to touch on something:Not all past g...

On Marketing #66: Fergus Dyer-Smith

Meet Fergus Dyer-Smith ๐Ÿ‘‹A true expert in AI and how to apply it to our workHe's one of the few voices I listen to in the AI spaceHe's currently the Founder and CEO of ...

Book Review #2: Day Trading Attention by Gary Vaynerchuk

Most marketers say they want attentionFew know how to day trade it๐Ÿ“บ Click to watch on YouTube๐Ÿ“น Recorded on April 15th, 2025In this book review edition of On Marketing,...

On Marketing #65: Vivek Shankar

๐Ÿ“บ Click to watch on YouTube๐Ÿ“น Recorded on February 28th, 2025Meet Vivek Shankar ๐Ÿ‘‹A content strategist and content writerWho I met through an initial disagreementOn when...

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