#22 Hiba Amin: Head of Content @ Copy.ai
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"I'm a no BS marketer."
Hiba wasn't lying. She cuts through with honesty and critical thinking.
That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups.
She is brilliant. Please follow her as she trails a new path at Copy.ai as Head of Content. Tune in and learn.
In our conversation, Hiba covers:
- Why you need to focus on content (marketing = content)
- How she used a template library to drive business results
– The importance of interacting with your customer
This episode is for anyone who wants to:
(1) Learn strategies from an A1 content marketer
(2) Understand marketing's impact on the business
(3) Navigate a (marketing) managerial role
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
