S2E2: SEO + Websites + Content Featuring Thomas Ciampa
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQ
Do you think SEO is dead?
If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.
We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance.
In our conversation, Thomas speaks on:
- Marketing encompasses both brand-building and sales-focused strategies.
- Adapting marketing strategies to client needs and the season is crucial for success.
- Quality content and website design play a significant role in SEO.
- Balancing work and life is important for personal well-being and professional success.
- Discipline is a critical virtue that can lead to personal growth and achievement.
Chapters
00:00 // Defining Marketing
01:21 // Balancing Brand and Sales
02:00 // Tailoring Strategies to Client Needs
03:23 // The Importance of Branding
04:19 // The Interplay Between Brand and Performance Marketing
05:28 // Avoiding Repetitive Marketing Strategies
06:57 // Adapting Marketing Strategies to the Season
08:36 // The Evolution of SEO
09:33 // The Value of Quality Content in SEO
10:31 // The Perception of SEO
11:46 // The Challenge of Keeping Up with SEO Trends
13:19 // The Importance of Website Design in SEO
16:11 // The Impact of Website Design on User Experience
17:02 // The Neglected Aspect of Website Design in SEO
19:16 // The Need for Better Website Design
20:16 // The Importance of Website Functionality
21:35 // The Connection Between Website Design and User Behavior
22:57 // The Disconnect Between Personal Experience and Website Design
25:20 // Separating Work and Life
27:27 // Balancing Work and Life Seasons
28:36 // The Privilege of Work-Life Balance
29:30 // The Value of Discipline
35:15 // The Power of Discipline
37:36 // The Importance of Self-Worth
39:25 // The concept of worthiness
41:19 // Finding worthiness in the present moment
42:24 // Balancing big goals and self-worth
42:52 // Recognizing the worthiness of others
43:48 // Closing remarks and contact information
// GUEST LINKS //
Tom's LinkedIn: https://www.linkedin.com/in/thomas-ciampa-9a333015b/
Tom's Website: https://www.thomasciampa.com/
// CONNECT //
// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
